ISA Variety Show Season 1 & 2
Client: Google, Nongshim, Toyota, Kabuki

Objective

varietybrand

Brand Integration to target Asian American youth.

Strategy

isa_show01 copy

With the popularity of Japanese and Korean Variety Shows abroad International Secret Agents created an American variety show with top Influencers:

WongFu Productions, KevJumba, Freddie Wong, David Choi, Clara C, Jen (FrmHeadToToe), Mike Song, Andrew Lee, Just Kidding Films, Cathy Nguyen, Megan Batoon, Niko, Timothy DeLaGhetto, & Atomic Mari

results