Regionally target to a trend-setting audience

Integration and branding with one of the hottest events in Southern California. Signage at the bar, specials for Johnnie Walker and video content. VIP area is open bar of Johnnie Walker.

Millions of impressions through the social media of Far East Movement, TokiMonsta,Dumbfoundead and the headlining artists for the event. Thousands of event goers exposed to the signage and apt to purchase Johnnie Walker because of price breaks.