Wong Fu Weekend – Ramen Cookoff!
Expose millennial audience through brand integration on Wong Fu Productions most popular Wong Fu Weekend skit.
Create a larger scale food competition from the original by teaming Wong Fu members with other Influencers. In addition have celebrity judges to interact with the contestants.
The synergy of Wong Fu’s most popular WFW with influencers generated millions of impressions and over a half million views and counting. The reaction from their audience was overwhelmingly positive towards the video and the Nongshim brand.