Wong Fu Weekend – Ramen Cookoff!
Client: Nongshim

Objective

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Expose millennial audience through brand integration on Wong Fu Productions most popular Wong Fu Weekend skit.

Strategy

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Create a larger scale food competition from the original by teaming Wong Fu members with other Influencers. In addition have celebrity judges to interact with the contestants.

results

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The synergy of Wong Fu’s most popular WFW with influencers generated millions of impressions and over a half million views and counting. The reaction from their audience was overwhelmingly positive towards the video and the Nongshim brand.

 

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Watch Now
Most INTENSE Ramen Cookoff!
Most CREATIVE Ramen Recipes!